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Issue index

Written by Agency.Asia
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robertsonHe's the man that rules over the BBDO business and its 287 satellite offices around the world.

O
ver the past three years, the network has been honored as Global Agency of the Year in Ad Age, Adweek and Campaign and at numerous international awards, including Network of the Year at Cannes for three years in succession.

Agency.Asia caught up with President & CEO Andrew Robertson and discussed the pivotal part that BBDOs outposts across the Asia-Pacific have played.

Read more: The President of the United States of BBDO

Written by Agency.Asia
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W
ith the current economic crisis, we generally see marketers behaving in two ways; either treading cautiously – which means calling on your existing agency partners to dig deep and provide new solutions, or a more fleeting approach which is to put the business out to pitch.

54 Agency Professionals – CEO’s and New Business Directors - from Creative, Media and Marketing Services agencies were invited to take part. The Survey was administered online between mid May – early June 2009, using both quantitative and qualitative questions. A total of 35 representatives from over 20 agencies participated ... r3-logo

Read more: Asia's Merry-Go-Round of Costly Pitches

Written by Agency.Asia
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PETER_SOH-w450-w230If you want to know about the evolution of advertising in Asia, this is the man.

P
ete Soh has been in the thick of it for the last thirty years. He was Chief Creative Officer of Saatchi & Saatchi Greater China and widely believed to be the most handsome man to have sat on its Worldwide Creative Board.

He has been hailed as one of the mechanics of the Chinese advertising boom and the co-founder of the Chinese language LongXi Awards.

We caught up with him on the eve of the event ...

Read more: The One and Only - Peter Soh

Written by Agency.Asia
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Last time we tried to hook up with Ruth Lee, she had just judged the outdoor category at Adfest and was back on a plane to Hong Kong before the event had officially began.

H
er stellar success and frenetic working life seems almost incongruous when you discover that this laid back woman - formerly the host of Hong Kong's #1 rated radio show - is equally at home mixing Chinese herbal remedies as she is heading up the creative department of a highly awarded advertising apothecary, DDB Hong Kong.

Read more: Ruth Lee

Written by Agency.Asia
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ph051-w225The Gunn Report named him as the year's most awarded director in the world on five separate occasions.

H
is base in Bangkok, Phenomena, was also deemed by Gunn to be the most awarded production house in the world.

Considering his frenetic schedule, Tor's laid-back, laconic manner belies the intensity of being one of the most sought after directors in Asia.

Fresh from winning the 2009 Cannes Lions International Advertising Festival Palme d'Or, we caught up with Thailand's Thanonchai 'Tor' Sornsrivichai in between takes to ask him where it goes from here.

Read more: Phenomena - 'Tor' Sornsrivichai

Written by Agency.Asia
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Cumminsnitro_team-w450-w225With all those awards? You'd be forgiven for thinking it's a hoax, but Queensland Tourism - the most award winning client in the world this year - is putting the account out to pitch.

We spoke to the Sapient Nitro creative team about their success, some lesser known facts about their own jobs as creatives, and discuss the fact that they'll soon be battling it out to keep hold of the business.

We previously spoke to two of the agency's global principles, Chris Clarke and Jennifer Tan in Agency.Asia Issue #2. This time around we thought we should touch base with the Australian creative team behind the now even more famous 'Best Job in the World' campaign for Tourism Queensland - Ralph Barnett, Merrin McCormick and Cristian Staal.

Read more: 'Best Job' Tourism Queensland account up for pitch.

Written by Agency.Asia
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bbdo-agency-asia-suthisak

In the second part of our series on BBDO, we talk to Suthisak Sucharittanonta, the Chairman & Chief Creative Officer of BBDO Bangkok - and the most awarded Creative Director in Asia.

S
o awarded that he has been stuck on Campaign Brief Asia Thailand's Creative Ranking #1 spot since 2001, not to mention he was also the Asia-Pacific's most awarded creative director in 1998 and 2001.  Just announced, the Campaign Brief Asia Creative Rankings put him in 10th across the Asia-Pacific. Suthisak is a man of few words, but we managed to squeeze a few out of him for this exclusive interview.

Read more: Suthisak Sings

Written by Agency.Asia
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levis-bbh

W
elcome to the first of the best of Agency.Asia, a showcase of the greatest - and hopefully most effective - advertising communications across the length and breadth of the Asia-Paific. Fellow creatives, let's give it up for JEH Bangkok, Saatchi & Saatchi in Greater China, and BBH. Make sure you get us your work for Issue #5. As much as we appreciate all this previously awarded stuff, how about some new work?

We'll make an exception just this once and lead off with some of the best work from Ogilvy's regional offices -  just awarded Campaign Brief Asia's Most Creative Network. Congratulations!

Read more: The Best of Agency.Asia

Written by Agency.Asia
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I
n the first of the Agency.Asia series on hotshops with under 40 staff but lots of star power, we've gone to the outermost antipodies of Asia, the United States. That in itself isn't a bad thing, because we got to know Electric Pulp - but we're kind of disappointed and more than a little bit surprised that Asia apparently hasn't got any jalapeño hot boutique agencies or interactive agencies - or seemingly any creative people -  that are holding their own against the big multinational players [and wouldn't mind a bit of the limlight].

Read more: This is Electric Pulp

Written by Agency.Asia/LRB
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littleredbook-agency-asiaAgency.Asia and China's leading blog littleredbook have joined forces to spread advertising enlightenment across the Asia-Pacific. This partnership is designed to assist clients and agencies get a better look at the reality of the region, and will shed light on the know-how and how-to of effective + creative advertsing in the Orient.

Read more: Agency Asia teams with LRB

Written by Agency.Asia
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T
hey say that life begins at 40 and who are we to argue? However,  we're looking for small advertising and branding hotshops with less than 40 staff that are often overshadowed by the huge MNC agencies. If that's you, get in contact and we'll throw your name into the hat to be profiled in an upcoming special feature in Agency.Asia Magazine.

You don't strictly have to be operating in the Advertising industry - as we're just as interested in any company that communicates creatively and effectively. Please help us to help you by This e-mail address is being protected from spambots. You need JavaScript enabled to view it a precis of who and where you are - and why you think that you deserve a bit of the limelight. Of course, we cannot profile every company, so your creative credentials are going to help you stand out from the crowd. If you're altogether too shy or feeling modest, get your mother to nominate you!

 

Read more: Under 40 staff in your Agency? Contact Agency.Asia

Written by Agency.Asia
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S
everal days ago, social media and buzz marketing guru Guy Kawasaki alerted his 150,203 followers to the new AdAge '25 MORE People You Should Follow on Twitter' via his own feed. In case you've been living in a cave, this former chief of Apple Computer is widely credited to be the Father of evangelism marketing and one of the world's leading commentators on social media. Interstingly, Kawasaki had already Tweeted the message before AdAge ...

Read more: Agency.Asia versus AdAge - and why you should join us on Twitter

Written by Agency.Asia
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coppin

Some hangovers are shorter than others!

T
he one from the decade long party in world financial markets seems to be subsiding with substantial doses of government stimulation and more than the odd corporate rescue package acting as the appropriate medicine to sooth some but not all headaches.

Whilst we believe it's still too early for the next party to start,  there is little doubt that there are signs emerging in major economies that the exuberant stimulus packages that governments have pumped into the world's economies are having the desired effect - to keep consumers spending at a time when business expenditure is being curtailed on many fronts.

Read more: Andrew Coppin - Return on Investment

Written by Agency.Asia
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W
e're already running strong on Facebook & Linked-In - and although we can't see what all the fuss is about over Twittering, we figured we'd give that a shot as well.

So if you want to get the latest news from Agency.Asia - because we're generally running late - we've included the links here. Join us today!

feed-icon facebook-icon-w49twitter_button-w49linkedin3

 

Read more: Join Agency.Asia on Twitter + Facebook + Linked-In

Written by Agency.Asia
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panavision

A
gency.Asia would like to provide Director’s/DOPs an ample 1GB/25minute spot to showcase their '09 reel. As an introductory special, all showreels submitted in July are 100% free of charge - and will remain as such in perptuity. No strings. People viewing your reel can share it on popular social networks, via email, and using embeds directly. Of course, you could just drop your work on YouTube, but we'd say your chances of getting seen by the advertising community across the Asia-Pacific are going to be a hell of a lot better here on Agency.Asia.

Read more: FREE showreels for Directors/DOPs on Agency.Asia

Written by Agency.Asia
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JoJo

George

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M
odels. An essential part of many successful advertising campaigns - and often difficult to find when you need them most. Agency.Asia intends to build the most comprehensive registry of talent across the Asia-Pacific for art directors and clients looking to source the best of the best. You will see the link at the top of the Agency.Asia site, broken down by country. If your modeling agency wishes to submit your best male and female talent to this resource then visit our how to submit page. This is a FREE service to our readers and the modelling world. We trust you will find it useful.

Read more: Agency.Asia Models of the Month


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