He's the man that rules over the BBDO business and its 287 satellite offices around the world.
Agency.Asia caught up with President & CEO Andrew Robertson and discussed the pivotal part that BBDOs outposts across the Asia-Pacific have played.
54 Agency Professionals – CEO’s and New Business Directors - from Creative, Media and Marketing Services agencies were invited to take part. The Survey was administered online between mid May – early June 2009, using both quantitative and qualitative questions. A total of 35 representatives from over 20 agencies participated ...
If you want to know about the evolution of advertising in Asia, this is the man.
He has been hailed as one of the mechanics of the Chinese advertising boom and the co-founder of the Chinese language LongXi Awards.
We caught up with him on the eve of the event ...
Last time we tried to hook up with Ruth Lee, she had just judged the outdoor category at Adfest and was back on a plane to Hong Kong before the event had officially began.
The Gunn Report named him as the year's most awarded director in the world on five separate occasions.
Considering his frenetic schedule, Tor's laid-back, laconic manner belies the intensity of being one of the most sought after directors in Asia.
Fresh from winning the 2009 Cannes Lions International Advertising Festival Palme d'Or, we caught up with Thailand's Thanonchai 'Tor' Sornsrivichai in between takes to ask him where it goes from here.
With all those awards? You'd be forgiven for thinking it's a hoax, but Queensland Tourism - the most award winning client in the world this year - is putting the account out to pitch.
We spoke to the Sapient Nitro creative team about their success, some lesser known facts about their own jobs as creatives, and discuss the fact that they'll soon be battling it out to keep hold of the business.
We previously spoke to two of the agency's global principles, Chris Clarke and Jennifer Tan in Agency.Asia Issue #2. This time around we thought we should touch base with the Australian creative team behind the now even more famous 'Best Job in the World' campaign for Tourism Queensland - Ralph Barnett, Merrin McCormick and Cristian Staal.
In the second part of our series on BBDO, we talk to Suthisak Sucharittanonta, the Chairman & Chief Creative Officer of BBDO Bangkok - and the most awarded Creative Director in Asia.
We'll make an exception just this once and lead off with some of the best work from Ogilvy's regional offices - just awarded Campaign Brief Asia's Most Creative Network. Congratulations!
Agency.Asia and China's leading blog littleredbook have joined forces to spread advertising enlightenment across the Asia-Pacific. This partnership is designed to assist clients and agencies get a better look at the reality of the region, and will shed light on the know-how and how-to of effective + creative advertsing in the Orient.
Some hangovers are shorter than others!
Whilst we believe it's still too early for the next party to start, there is little doubt that there are signs emerging in major economies that the exuberant stimulus packages that governments have pumped into the world's economies are having the desired effect - to keep consumers spending at a time when business expenditure is being curtailed on many fronts.
So if you want to get the latest news from Agency.Asia - because we're generally running late - we've included the links here. Join us today!