Wednesday Sep 08
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... of our clients. I think the results in Cannes show that judges are looking for great ideas for real brands that would work in the real world. Isn't that what we're all aiming for? Agency.Asia: We ask ...
2. Cannes Report 2009
(Issue #03/Insight)
... 11 Golds, 21 Silvers and 35 Bronze, whilst trophies in the Radio category reached 1 Gold, 2 Silvers and 11 Bronze. The Media Jury was chaired by Nick Brien, President and Chief Executive Officer of Mediabrands; ...
... of the world's most successful brands. Atifa Hargrave-Silk posed this question in Media: "Have you created a winning campaign this year? The answer to that probably depends on how you rate your creative ...
... Coppin is of one of the most respected financial advisers and arbitrage experts in the Asia-Pacific today. Which brands are terminal? Which are prospering? Which stocks should we be buying - or perhaps ...
5. Suthisak Sings
(Issue #03/Interviews)
... to discuss, learn and celebrate 'proven creativity' in the region". What we find disheartening is that the event is overrun by the world's major brands and a legion of hugely successful marketing gurus, ...
... Group, this diminutive global ECD based in Shanghai is the creative matriarch behind mega brands such as Kraft, Mars and Conagra - and the veritable mountain of FMCG they churn out. Throw Volvo, Nike, ...
7. Ruth Lee
(Issue #03/Interviews)
... by reinventing themselves. You know, we're experts at reinventing brands and yet, we seldom do the same for ourselves. We should see more creatives using their skills to reinvent themselves more often ...
8. AdFab #02 - Presents The Look
(Issue #02/Insight)
... budget. Each photographer has a long track record of working with some of the worlds biggest brands such as Nokia, Nike, Adidas, Lexus, Sony, VW, Heineken, Asahi, Lorus, Ted Baker, Skoda, Toyota, Subaru, ...
The military in Burma does not give a damn what the rest of the world thinks of their actions. What about the companies that do business with them? Perhaps the brands that represent themselves in the ...
... They are saving at the time they should be spending and the winners will be the companies with the balance sheets and the brands that can still be there when the cleaning up and stimulus  are well past ...
11. We've had a baby!
(Issue #02/Insight)
... Group, this diminutive global ECD based in Shanghai is the creative matriarch behind mega brands such as Kraft, Mars and Conagra - and the veritable mountain of FMCG they churn out. Throw Volvo, Nike, ...
... with so many breaches it could indeed be a net: "As an industry we are told that we are not allowed to advertise our brands to anybody in Australia. And as you clearly see, we don't. Furthermore, it is ...
13. The Nitro Group
(Issue #02/Interviews)
... brands such as Kraft, Mars and Conagra - and the mountain of FMCG they produce. Then throw Volvo, Nike, Virgin Blue and RBS into the mix and you've clearly got a network that is doing something extraordinary. ...
14. Sir John Hegarty
(Issue #02/Interviews)
...  The difference in the wine industry is I have a potential of a 100,000 brands plus. Whereas in most other markets you’d have a maximum of say 12 or so. It therefore demands of you to be very focussed ...
15. BBDO – A Tale of Two Asian Cities
(Issue #02/Interviews)
... that make people hungry for brands though, is it? That’s putting the cart before the horse. You have to sell the concepts to an altogether tougher audience than the work’s ultimate recipients will ever ...
16. Jim Aitchison: Back to Batey Ads
(Issue #02/Interviews)
... side, brand building continuity was lost. Brands changed personalities at the whim of each new marketing director. Brand heritages were binned. In the end, the agency probably knew more about the ...
17. Andrew Coppin - Return On Investment
(Issue #01/Interviews)
While the marketing industry is lamenting its own economic infirmity, many of us have only the most elementary understanding of the health of the very brands that we work with ...  You remember, the companies ...
18. McCann and Microsoft - The X-Factor
(Issue #01/Interviews)
... with our logic, but wouldn’t this be the time for brands to be pushing their barrow and their budgets harder than previously and increasing their market share? Jeremy Perrot: It’s always easy to ...
... for example Sir Martin Sorrell who bought both Ogilvy's and Bullmore's agencies plus many more to create, WPP, a Footsie50 company. In the 1970's and 1980's one of the biggest brands in advertising, ...
... exposure to Motorsports.Hailing back to your time racing with Minardi Formula One Team, perhaps you’d give the uninitiated an indication of just how many dollars our beloved brands contribute to sponsoring ...