Issue index
AGENCY.ASIA • Issue #02
I
n a special offer to Portfolio & Reel readers, Agency.Asia would like to provide Director’s/DOPs an ample 1GB/25minute spot to showcase their '09 reel. As an introductory special, all showreels submitted in June are 100% free of charge - and will remain as such in perptuity. No strings. People viewing your reel can share it on popular social networks, via email, and using embeds directly from your site - without any ugly You Tube watermarks.
L
OOK represents in Australia and Asia Pacific a collective of award winning photographers that are at the top of their game from all over the world. Between them they have accumulated awards of notoriety including Cannes Lions, Asia Pacific advertising awards, Axis, The One Show and at various times have nearly all appeared in Lurzer’s Archive Top 200 photographers. With them they bring diversity, their own authentic styles, specialities and creativity.
LOOK production has been at the forefront of producing images for over 20 years. LOOK began as one of the first photographer agents in the Asia Pacific region and quickly grew to add production services. Today, it represents around 20 photographers, advertising and fashion, including around 30 Stylists and Hair & Makeup artists globally.
T
he military in Burma does not give a damn what the rest of the world thinks of their actions. What about the companies that do business with them? Perhaps the brands that represent themselves in the media using polished images like Mitsubishi, Tiger/Heineken, Qantas - and dozens of others - won't be quite as cavalier. We implore you to read this article.
T
hey say a picture says a thousand words. Yet what if there were no more forests to photograph? No amazing shots of animals to be found?
No tigers. No orangutans. No trees. Sometimes no image can say even
more than a picture. The new campaign for Greenpeace is a fresh way to use a photo search site. It is a truly brilliant campaign.
Carmen Soo |
Carl Ng |
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M
odels. An essential part of many successful advertising campaigns - and often difficult to find when you need them most. Agency.Asia intends to build the most comprehensive registry of talent across the Asia-Pacific for art directors and clients looking to source the best of the best. You will see the link at the top of the Agency.Asia site, broken down by country. If your modeling agency wishes to submit your best male and female talent to this resource then visit our how to submit page. This is a FREE service to our readers and the modelling world. We trust you will find it useful.
Your bookshelf is half filled with other people’s award annuals – there is no sense in denying it. How many of us can lay claim to have one belonging to Sir John Hegarty?
N
ow is your chance to lay hands on this very hot item. Making sure that his wisdom isn’t wasted on a magazine without readers, he kindly offered his books as prizes to bolster our fledgling membership.
Winners will find that they are in pristine condition without any wine stains, pizza crumbs, Post-It Notes or dog-ears.
Are you feeling the pinch of this annoying global economic downturn? Is the ludicrous cost of award entries getting you down?
D
o expensive media buys burn a hole in your pocket? Conferences aren't cheap - not to mention the flights there and back! Remember how expensive that last TVC was? Enter the Agency credit card.
Have we all survived the worst of the hang- over derived from the implosion of global excesses that threw most of the world’s major economies into recession over the past 18 months?
W
hat we know for sure is that the current rally has been one of the biggest in the history of world markets and aren’t we happy with the performance of Asian markets as they come off a low base - Shanghai up 35%, TAIEX up 30%, KOSPI up 21% ytd!
Traders in our region who had the courage and the mandate to play the momentum that was spawned out of some pretty pathetic US banking results back in late January should at least have enough to pay the school fees...
V
isual design now has a home in Asia. We are pleased to announce the birth of our conjoined sister site DESIGNWEEK.ASIA. Hopefully we will be forgiven for being a bit overdue on our second edition and for overlooking the odd typo, now you can see we weren't slacking off and it was actually sleep deprivation. Considering the caliber of our internationally awarded advertising & design scouts, we are confident that this non-for-profit resource will become nirvana for visual artists. 
Let us introduce you to the baby ...
R
ather than being accused of criminality the online gambling industry has become pivotal in thwarting organised crime, yet ironically the Australian Federal Government has nudged gaming sites onto an arbitrary ‘blacklist’ of innapropriate things that fall under the banner of its ‘anti-porn’ initiative.
Read more: Australia’s anti-porn and internet gaming crackdown an invitation for organised crime.
It was an interesting year at Adfest. Entries were down – by almost half - and yet it made for a better event all around in our opinion. While there was still a lot of scam work, it was mainly the clever scam work [with a few glaring exceptions].
I
t stands to reason that with less money to go around the various shows, a lot of the fillers that get entered on a wing and a prayer got knocked on the head back on the advertising agency pool tables, particularly in Mumbai, Bangkok, Singapore, Tokyo, Kuala Lumpur, Hong Kong, Sydney, Manila, Shanghai, Seoul and dozens of cities in between...
