Sunday Feb 05

Issue index

AGENCY.ASIA • Issue #02

Written by Agency.Asia
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F
ollowing their recent wins at Adfest, and surely with many more to come, BBDO Proximity Malaysia has excelled at The One Show awards. The Jeep campaign won two Golds,  Silver and two Bronze awards. We've already covered BBDO Guerrero in this edition of Agency.Asia, which is to be followed by the network's Bangkok arm in our next edition ... and now this. Congratulations to BBDO/Proximity - and Malaysia - and it looks like we will now have to title our series of interviews, "BBDO - A Tale of Three Asian Cities".

Read more: BBDO Malaysia "Jeep" One Show Gold!

 
Written by Agency.Asia
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W
e're only a month old and teething a tad, but the response we've had is fantastic. As of Agency.Asia Edition #3 in June, we'll regularly feature the best creative work across the advertising and design industries from every corner of the Asia Pacific. Get your work to us by the third week of each month and you're in with a chance ...

Read more: Submit your creative to Best of Agency.Asia!

Written by Agency.Asia
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Sean Lam, KineticThis man has won more interactive design awards than most people have had hot dinners. He is the co-founder and creative director of one of the hottest interactive design studios in the entire Asia-Pacific, Kinetic.

N
o, make that the entire world! Until 2008, his funky boutique shop held the record as the only interactive agency in the world to win two One Show Gold Interactive Awards in a sitting.

Without a word of exaggeration, it took us close enough to ten minutes to scroll through Sean and his team's phenomenal list of awards.

It is brimming with Communication Arts, HOW, Webby, Clio, Graphic, Cannes Lions, One Show, D&AD, FWA, Art Directors Club, Ad fest and more. You’d never hear such a haughty claim from Sean Lam, but if there's a Gold awarded, it is more than likely to have Kinetic engraved upon it...

Read more: Sean Lam

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chris AsylumChris is the founder and creative director of Asylum, a highly regarded creative company that comprises of a design studio, a retail store, a workshop and a record label.

A
sylum is defined as an ideas company. Since its inception in 1999, they have worked on cross-disciplinary projects that include interactive design, product development, environmental & interior design, packaging, apparel design, branding, and graphic design.

His work in the creative industry is recognized with more than 60 international awards including The One Show and D&AD. Asylum has also been featured in more than 30 international magazines from around the world. ICON magazine recently wrote Asylum to be "probably the best design agency in Singapore today.”...

Read more: Chris Lee, Design Director - ASYLUM

Written by Agency.Asia
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Jennifer Tan

Who are Nitro? Well, they just won Best of Show at The One Show. They are also an agency with their roots firmly planted in China. The network boasts one of the richest shopping carts of prime brand property held by any independent anywhere.

F
irstly, Jennifer Tan. Presiding over one of the world's hottest young networks, this diminutive global ECD based in Shanghai is the creative matriarch behind brands such as Kraft, Mars and Conagra - and the mountain of FMCG they produce. Then throw Volvo, Nike, Virgin Blue and RBS into the mix and you've clearly got a network that is doing something extraordinary.

After more years than she'd care to mention in the business across the Asia-Pacific, Jennifer is one of the most respected branding people on shopping-planet Earth. Chris Clarke is the founder and CEO of the show. Upon meeting them, many would agree the two are indeed the human equivalent of Nitro Glycerin.

Read more: The Nitro Group

Written by Agency.Asia
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JwtPerhaps the most gratifying performance at Adfest came out of JWT Shanghai.

T
hey had a number of other agencies nipping at their heels, but ultimately their medal haul of Silver in Film and Gold for Animation in the Film Craft category.

Gold and 3 Silvers in Posters; Silver and Lotus Roots in Press; 3 Gold and Lotus Roots in Print Craft; and finally 2 Bronze awards in Outdoor won them overall Agency of the Year victory.

Credit must also go to JWT Beijing for their magnificent Nokia ‘Bruce Lee Ping Pong’ campaign which deservedly won Gold. We caught up with the Shanghai creative team, Lillie & Rafael, after they got back to home. We also spoke to Polly 'Kung Fu' Chu, chief creative officer,  JWT Beijing ...

Read more: JWT Beijing and Shanghai

Written by Agency.Asia
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We’ve met our share of advertising luminaries – but sitting down for luncheon with Sir John Hegarty was greatly anticipated.

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E
nvisaging that there may be some trepidation among the handful of Adfest delegates at our table, we felt that it was fitting to smuggle a few bottles of wine into the alcohol-free event. Perhaps the party poppers, glitter bombs and plastic horns were excessive, but nobody at our table complained. It’s rare you’ll find Sir John blowing his own horn, let alone yours ...

Read more: Sir John Hegarty

Written by Agency.Asia
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bbdo,advertising,guerreroBBDO is perhaps the strongest advertising network globally, right now. At the 2008 Cannes Festival BBDO Worldwide was the most awarded network.

T
wo of its Asian hotshops in Bangkok and Manila perennially hover atop their own network’s highest performer tally and the global who’s who lists.

In a ‘Tale of Two Asian Cities' we are going to talk to several creative heavyweights, starting with David Guerrero of BBDO Guerrero and BBDO Bangkok’s Suthisak Suchharittanonta, in the following edition.

Both men’s teams consistently hurl high-fives as they haul metal in the world’s best shows – seemingly friendly allies. We’re going to ask both legends what it takes to be the best – because they’re too close to split...

Read more: BBDO – A Tale of Two Asian Cities

Written by Agency.Asia
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According to the official press release, Grey Group has announced a strategic alignment with WPP sister company, Batey. Operating as a so-called ‘independent entity’, Batey will be housed within Grey Group Singapore.

I
n bygone days Batey Ads was one of those iconic agencies that most evertbody dreamed of working for whether they were fresh out of college or already firmly established in the advertisng industry.

Indeed, some of the very best creatives in the world today worked at Batey in its early days, when this boutique agency put Singapore on the advertising map. We caught up with one of the people that made it one of the most legendary advertising agencies in the world, Batey Ads former chief creative officer, Jim Aitchison.

 

Read more: Jim Aitchison: Back to Batey Ads