AGENCY.ASIA • Issue #03

Tribal DDB Amsterdam wins Film Grand Prix. Obama For America wins both Integrated and Titanium Grand Prix

The final night of the Cannes Lions International Advertising Festival culminated in the Film, Titanium and Integrated Awards Ceremony. Of the 3453 entries in the Film category, the jury, chaired by David Lubars, Chairman and Chief Creative Officer, BBDO North America, shortlisted 261 entries of which 16 were awarded Gold, 36 Silver and 35 Bronze Lions. The Film Grand Prix was awarded to Tribal DDB Amsterdam for the Philips Interactive Film "Carousel".

Read more: Cannes Report 2009

annes Lions International Advertising Festival has just announced the winners of the Promo, PR and Direct Lions categories at the first of four Awards Ceremonies taking place during the Festival week.

 

Read more: Nitro Takes Cannes PR + Direct Grand Prix

hey say that life begins at 40 and who are we to argue? However,  we're looking for small advertising and branding hotshops with less than 40 staff that are often overshadowed by the huge MNC agencies. If that's you, get in contact and we'll throw your name into the hat to be profiled in an upcoming special feature in Agency.Asia Magazine.

You don't strictly have to be operating in the Advertising industry - as we're just as interested in any company that communicates creatively and effectively. Please help us to help you by This e-mail address is being protected from spambots. You need JavaScript enabled to view it a precis of who and where you are - and why you think that you deserve a bit of the limelight. Of course, we cannot profile every company, so your creative credentials are going to help you stand out from the crowd. If you're altogether too shy or feeling modest, get your mother to nominate you!

 

Read more: Under 40 staff in your Agency? Contact Agency.Asia

oung copywriters, art directors, students and freelancers congregated at the main hall of the Red Dot Design Museum to meet their mentors from the Advertising world. Seven of Singapore's top agencies rallied to sponsor the evening this year and put aside usual Agency competition to allow for the night to happen. Founders of Portfolio Night are industry website IHaveAnIdea and their Portfolio Night has become a global phenomenon described as the "single largest simultaneous career speed dating night in the world".

Read more: Global 'ihaveanidea' Portfolio Night

e're already running strong on Facebook & Linked-In - and although we can't see what all the fuss is about over Twittering, we figured we'd give that a shot as well.

So if you want to get the latest news from Agency.Asia - because we're generally running late - we've included the links here. Join us today!

 

Read more: Join Agency.Asia on Twitter + Facebook + Linked-In

erhaps one of the more inspiring creative events of the year to date was the 2009 Asian Marketing Effectiveness awards held in Hong Kong. Conspicuous by their absence in droves, however, were any agency creatives.

Read more: Are creatives above the bottom line? AME Awards

Some hangovers are shorter than others!

he one from the decade long party in world financial markets seems to be subsiding with substantial doses of government stimulation and more than the odd corporate rescue package acting as the appropriate medicine to sooth some but not all headaches.

Whilst we believe it's still too early for the next party to start,  there is little doubt that there are signs emerging in major economies that the exuberant stimulus packages that governments have pumped into the world's economies are having the desired effect - to keep consumers spending at a time when business expenditure is being curtailed on many fronts.

Read more: Andrew Coppin - Return on Investment

Agency.Asia and China's leading blog littleredbook have joined forces to spread advertising enlightenment across the Asia-Pacific. This partnership is designed to assist clients and agencies get a better look at the reality of the region, and will shed light on the know-how and how-to of effective + creative advertsing in the Orient.

Read more: Agency Asia teams with LRB

elcome to the first of the best of Agency.Asia, a showcase of the greatest - and hopefully most effective - advertising communications across the length and breadth of the Asia-Paific. Fellow creative wankers, let's give it up for The Furnace in Sydney, Saatchi & Saatchi in Greater China, Boilerroom in Melbourne, and last but not least the environmentally cool crew JWT of Singapore who were too engrossed in in their cause to even send their credits. Make sure you get us your work for Issue #4.

 

Read more: The Best of Agency.Asia

here were some inspiring presentations at the Asian Marketing Effectiveness awards, however, one of the very best was from James Hurman, planning director from winning agency, Colenso BBDO.

We thought we'd let him inspire you, as he agreed to tell us what it took to turn Yellow Pages platinum and one of the most successful viral campaigns of the year. Over to you, James ...

Read more: Asian Marketing Effectiveness Platinum - BBDO

ingapore's Sara chong has the distinction of being the first ever talent to be plucked from our sister site, Design Week Asia. It isn't difficult to see what brought one of Asia's most awarded creative people - our very own super-scout Jureeporn Thaidumrong - to nominate this talented and prolific young illustrator.

Read more: Sara Chong - Design Week Asia Star Talent

gency.Asia would like to provide Director’s/DOPs an ample 1GB/25minute spot to showcase their '09 reel. As an introductory special, all showreels submitted in July are 100% free of charge - and will remain as such in perptuity. No strings. People viewing your reel can share it on popular social networks, via email, and using embeds directly. Of course, you could just drop your work on YouTube, but we'd say your chances of getting seen by the advertising community across the Asia-Pacific are going to be a hell of a lot better here on Agency.Asia.

Read more: FREE showreels for Directors/DOPs on Agency.Asia

ill Bernbach sparked advertising’s “creative revolution” by allowing creatives to seize power from statisticians and MBA’s, showing that intuition and imagination, not pre-testing and proven methods, was what created great advertising.

Over forty years has passed and once again, we’re living in a metric driven, cost-per-click world, where the Internet, despite all it’s creative promise, is increasingly becoming a channel primary for direct-response marketing.

Sure, the Internet is the most precise marketing vehicle ever created, but can you even remember the last time you saw a really good web ad? Didn’t think so, and that’s what we want to change - according to Gustav von Sydow from "Burt", the company behind 'Copybox'. Gustav Martner, co-founder at Burt, has only this week sold his other company - Daddy - to Crispin Porter + Bogusky. They're no strangers to interactive awards at the major international shows, so perhaps we should hear them out.

 

Read more: Copybox - The Copywriters' Photoshop

JoJo	George

odels. An essential part of many successful advertising campaigns - and often difficult to find when you need them most. Agency.Asia intends to build the most comprehensive registry of talent across the Asia-Pacific for art directors and clients looking to source the best of the best. You will see the link at the top of the Agency.Asia site, broken down by country. If your modeling agency wishes to submit your best male and female talent to this resource then visit our how to submit page. This is a FREE service to our readers and the modelling world. We trust you will find it useful.

Read more: Agency.Asia Models of the Month

Are you feeling the pinch of this annoying global economic downturn? Is the ludicrous cost of award entries getting you down?

o expensive media buys burn a hole in your pocket? Conferences aren't cheap - not to mention the flights there and back! Remember how expensive that last TVC was? Enter the Agency credit card.

Read more: The Agency Card