Tuesday Sep 23

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Sara Chong - Design Week Asia Star Talent

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Issue #03 - Insight

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S
ingapore's Sara chong has the distinction of being the first ever talent to be plucked from our sister site, Design Week Asia. It isn't difficult to see what brought one of Asia's most awarded creative people - our very own super-scout Jureeporn Thaidumrong - to nominate this talented and prolific young illustrator.

In addition to her quite brilliant talents as a visual artist, we liked the copy from Sara's profile: "With a pack of sketchbooks and a bottomless horn of eternally-cold beer, Sara the wannabe hobo-bard travels the worlds of the subconscious searching for stories and meeting creatures yet unknown. All she really wants to do is just draw, draw, draw and draw, and her 3 year study of animation has helped her introduce these newfound friends to the rest of the world. Sara lives by a religion of phone doodles and sleepy rambling, and believes that everything is inevitably connected."

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Agency Asia got the low-down on where Sara is at in her career: "I've just officially graduated last friday from my Degree in Digital Animation, but I've always been a lot more into Illustrations, so I do a whole lot more illustrating than animating. But that doesn't mean I see them as two totally different things, because essentially it's all about storytelling. I tell all sorts of stories to amuse myself, mostly, and not everyone understands them. But it doesn't matter so much anymore that people misunderstand my stories, since sometimes I only understand them myself after I've finished the drawing or animation. It all sounds individualistic, but I truly believe that we can be nothing but individuals, and it's only through that that we understand one another. Animation, illustration, music, writing, it's all the same and deeply connected. I want nothing more than to be able to keep telling stories for the rest of my life, be it my own or someone else's, as long as it opens the doors."

Sara is expressly interested in animation work and we're already shopping her name about, so if you're interested ... you better hurry, contact her via This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Sara Chong website

 

 

 

 

 

DESIGNWEEK.ASIA is an aggregation website equaling if not bettering the other design dumps elsewhere on the Web. Other than being strictly focused on the Asia-Pacific, the significant point of difference is that the site will boast considerably more in-depth editorial coverage of the 'creationists'. In tandem with AGENCY.ASIA this free resource will profile creatives, rather than simply featuring their hard work as is too often the case.These sites will offer the best and most promising of the creatives exposure to the most influential audience imaginable across the Asia-Pacific. Further, in collaboration with globally awarded creative design and communications professionals and corporate partners, we will provide scholarships and exposure for pre-stylists - the future grown-ups of cutting edge graphics, fashion, illustration, architecture and interiors, photography, digital and multimedia, art-direction & advertising, interactive and essentially all cool-centric movements across Asia. Just because we're non-for-profit, doesn't mean you can't. It's all about Communicating Stylishly.

G
etting discovered isn't easy, so we decided to bring the 'scouts' to the talent. One look through the list of amazing people below will give you an idea of what we meant when we said 'globally awarded'.

These are the people we mere mortals routinely spend months and possibly years getting to see - or not seeing, in many cases.

All of those people will be sneaking around on DWA and looking for hot talent - new and used - for us to showcase here on Agency.Asia. Speaking on behalf of them all, we predict that our readers are going to see some very special individuals spring forth from this new site and into the international spotlight.

DWA is still a little bit buggy and BETA, but we think we've ironed out most of the glitches. Of course, any feedback will be sincerely appreciated.

Just get on over there and submit your genius! www.designweek.asia


 

THE DESIGNWEEK.ASIA SCOUTS

 

neil frenchNeil French - A larger-than-life living legend, Neil French is the most awarded creative person in the history of advertising. A sizable chunk of his own history was spent in Singapore, where he is widely acknowledged to have given birth to dozens of todays most brilliant and awarded creative minds across Asia. As the former Worldwide Creative Director of WPP, he simultaneously presided over JWT, Grey Worldwide, Ogilvy & Mather, Young & Rubicam, Bates, Red Cell, and Wunderman. Not only is Neil the undisputed champion of global print advertising, he has undoubtedly championed the genre more than any other. A lesser known fact is that he is also an accomplished fine artist.

judee-jehJureeporn Thaidumrong - The irrepressible Judee is perennially perched atop the Campaign Brief Asia Creative Rankings - which springs from consistently huge performances at Cannes; D&AD; One Show; Clio; London Internationals; AWARD; Asian Spikes, Adfest, and The Work. This creative goddess is the chief creative officer and president of ECD and founder of Thailand’s JEH United, demonstrably one of Asia's very best creative agencies & most awarded advertising design agencies in the world - with Judee routinely ranked by Campaign Brief as singularly the most talented creative person in Asia. She agreed to judge here for a good beef noodle, lots of Sangsom and spicy som tam - but mainly because she is renowned for supporting emerging talent.

ed-greenEdmund Choe - Charming Ed Choe is the Chief Creative Officer of Saatchi & Saatchi Greater China - putting this hugely awarded art-based guru at the helm of Beijing, Guangzhou, Hong Kong, Shanghai, and Taiwan offices. He used to have a family life. Prior to China, he took Saatchi & Saatchi Malaysia from relatively modest beginnings to transform it into one of the most respected advertising agencies in the Asia-Pacific. As if sitting on our star-studded DesignWeek.Asia judging panel wasn't kudos enough, Ed has been invited to sit on the prestigious Titanium & Integrated Lions Jury in Cannes this year. He is one of the most awarded & respected creative directors in Asia, with many regional and international accolades – including 15 Cannes lions. He also sits on the Saatchi & Saatchi Worldwide Creative Board.

andrew-hoyneAndrew Hoyne - Since Hoyne Design was established in 1991, the company has had more than 180 winners and finalists in prestigious industry awards from Melbourne to Tokyo, London and New York. Andy has been a major contributor to charities, has won the Victorian Young Achievers Award, an MADC Life Membership and has work represented in the permanent collection at San Francisco's Museum of Modern Art. Along with being one of Australia's most legendary designers, he is also an exceptional photographer with several exhibitions to his name.

quan-hinTay Guan Hin - He is the SE Asian Regional Executive Creative Director of JWT - freshly voted as Asia's 'Network of the Year' at Adfest. His artful, boyish appearance belies the fact that Guan is one of the pioneers of Singapore's exemplary modern advertising scene. This unassuming guru boasts a trophy cabinet that is close to collapsing under the weight of precious metals that he has greedily taken across the world. He has a razor sharp eye, which probably explains his ability to consistently produce cutting edge design and branding that kicks proverbial ass.

ant keoghAnt Keogh - Widely considered to be one of the leading creative people in Australia, Ant is the maestro of mixing media and juggling genres, boasting a career that is as schizophrenic as it is humongous. An acclaimed fine artist, last time we spoke he had just taken Gold at Cannes, One Show, AWARD, M2C, Adfest, Mobius, New York Festivals and Sharks, plus Silver nomination at D&AD for his Carlton Draught "BIG AD". He is a creative director at one of Australia’s preeminent agencies, Clemenger BBDO Melbourne and a sneaky talent scout.

chris-leeChris Lee - Chris is the founder and creative director of Asylum, a highly regarded creative company that comprises of a design studio, a retail store, a workshop and a record label. Asylum is defined as an ideas company. Since its inception in 1999, they have worked on cross disciplinary projects that include interactive design, product development, environmental & interior design, packaging, apparel design, branding, and graphic design. His work in the creative industry is recognized with more than 60 international awards including The One Show and D&AD. Asylum has been featured in more than 30 international magazines. ICON magazine recently wrote Asylum to be "probably the best design agency in Singapore today.”

sean lamSean Lam - This man has won more interactive design awards that most people have had hot dinners. He is the golden creative director of one hottest interactive design shops in the entire Asia-Pacific, Kinetic. This boutique shop remains the only interactive agency in the world to win two One Show Gold Interactive Awards in a sitting! Without a word of exaggeration it takes ten minutes to scroll through his and his team's long list of awards. It is brimming with Communication Arts, HOW, Webby, Clio, Graphis, Cannes Lions, One Show, D&AD, FWA, Art Directors Club, Adfest and more. Frankly, if there's a Gold awarded, it is more than likely theirs. And arguably more important than all of those together, Alex's being a talent scout on this website.

toby yeungToby Yeung - A native Hong Kong-based artist with an international sense of style; a designer with a blend of skills in graphic, illustration, characters and figure design; a multitasking man having a well-balanced path of design between professional and individual pursuits. To evidence his stellar strengths and abilities across the visual arts, he was recently awarded "40 Under 40" by the sublimely hip Perspective Magazine - given to the "40 most influential and outstanding designers in Greater China".

jen-tanJennifer Tan - Nitro boasts one of the richest shopping carts of prime brand property held by any agency anywhere. Presiding over one of the world's hottest young networks, Nitro Group, this diminutive global ECD based in Shanghai is the creative matriarch behind mega brands such as Kraft, Mars and Conagra - and the veritable mountain of FMCG they churn out. Throw Volvo, Nike, Virgin Blue and RBS into the mix and you've clearly got a new agency that is doing something extraordinary. After more years than she'd care to mention in the business across the Asia-Pacific, she is hugely awarded and quite simply one of the most respected branding people on shopping-planet Earth.

dominic khooDominic Khoo - Last year, this Singaporean entered the hugely prestigious and hotly contested 2008 Masters Photographer’s Association Awards in the United Kingdom. He won both first and second place. As if it wasn't altogether enough, this self-taught photographer is the first person ever to be accredited by the Masters Photographer’s Association simultaneously across two categories. Taking time out from shooting campaigns for Baume & Mercier, Hermes, Chanel, Chopard, he also shot the most expensive photo book in history - for charity - according to the Guinness Book of Records. He is an acclaimed design aficionado and horologist!

 

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