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Cannes Report 2009
Written by Agency.Asia
Tribal DDB Amsterdam wins Film Grand Prix. Obama For America wins both Integrated and Titanium Grand Prix
The final night of the Cannes Lions International Advertising Festival culminated in the Film, Titanium and Integrated Awards Ceremony. Of the 3453 entries in the Film category, the jury, chaired by David Lubars, Chairman and Chief Creative Officer, BBDO North America, shortlisted 261 entries of which 16 were awarded Gold, 36 Silver and 35 Bronze Lions. The Film Grand Prix was awarded to Tribal DDB Amsterdam for the Philips Interactive Film "Carousel".
The Titanium & Integrated jury, chaired by David Droga, Founder and Creative Chairman of Droga5, voted on 403 entries to reach a shortlist of 23, of which 11 Integrated Lions and 3 Titanium Lions were awarded. The prestigious Titanium Grand Prix and the Integrated Grand Prix were both won by Obama For America in Washington for the Obama/Biden Presidential campaign. Another initiative for Obama's election out of Droga5 New York - "The Great Schlep" took one of three titanium Lions, sharing the category with 'Whopper Sacrifice' out of Crispin Porter + Bogusgy and a documentary from BBH New York for 'Oasis - Dig Out Your Soul'.
Perhaps dwarfing its recent win at the Asian Effectiveness Awards, Colenso BBDO New Zealand took won a silver Lion for 'Treehouse Restaurant' for Yellow Pages. Other awards presented at this evening’s awards ceremony were: Advertising Agency of the Year was given to DDB BRASIL, São Paulo. The Network of the Year award was presented to BBDO. The Palme d’Or, given to the best production company, was awarded to PHENOMENA, Thailand. Nokia N96 'Bruce Lee' won a silver Lion - which may disappoint the team at JWT Beijing, interview here, as they perhaps had expected and deserved more. Still, congratulations to to the team.
A special jury commendation was given to Believe Media in Los Angeles for their Wassup '08 "True Vote" ad. Also announced were the winners of the Young Lions Film Competition, with the Mexican team winning the Gold medal, Canada taking Silver and Denmark Bronze. The coveted Advertiser of the Year trophy was presented to Volkswagen for continued inspiring and innovative marketing. Hartmut Seeger, International Advertising Director accepted the award.
To see all the winners www.canneslions.com
Press Grand Prix - Fred & Farid for Wrangler
11 Gold, 23 Silver and 36 Bronze Lions were also given by the jury. Ogilvy & Mather Mumbai's Saurabh Kulkarni and Nasrullah Husamitook silver for their Perfetti 'Sour Marbels Candies'.
The gold for Public Awareness Messages went to JWT Singapore's Ali Shabaz/Tay Guan Hin and Pradeep D'souza.
The Design Grand Prix was awarded to Nike 'Paper Battlefield' from McCann Worldgroup Hong Kong's Cherry Yiu and Nicky Sun, with 22 Gold, 22 Silver and 38 Bronze also awarded.
Interactive Agency of the Year was given to Goodby, Silverstein & Partners, San Francsico, USA. During the Awards Ceremony Steve Ballmer, Chief Executive Officer of Microsoft was presented with the prestigious Media Person of the Year award. Also honoured were the winners of the Young Lions Print & Cyber Competitions. Clara Tehrani and Nuno Teixeira took the Gold Print Medal for Portugal, with Antonio di Battista and Massimiliano from Italy taking Gold for their Cyber submission. The winning work from these categories is available to view online here.
JWT Tokyo take home the Cannes Media Grand Prix
The Media Jury shortlisted 211 entries out of the 1840 competing and awarded 122 winners. Of the 4498 entries in the Outdoor category, 512 made it to the shortlist with 69 selected as winners.
From a total of 1153 entries in the Radio category, 33 winners were honoured from a shortlist of 167. JWT JAPAN, Tokyo took home the Media Grand Prix for Nestlé’s ‘Kit Kat Mail 2009’
The Outdoor Grand Prix went to TBWA\HUNT\LASGARIS, Johannesburg for The Zimbabwean campaign ‘Fight the Regime’. "The Best Job in the World" for Tourism Queensland, won gold 'Product & Service 'Travel, Entertainment & Leisure' after winning two Grand Prix in Lions Direct and PR Lions.
NET#WORK BBDO, Johannesburg won the Radio Grand Prix for the ‘Dancer’, ‘Dog’ and ‘Ferret’ campaign for Virgin Atlantic Airline. Media Agency of the Year was given to Dentsu Tokyo, Japan.
Jacqueline Ye and Rafael Freire from Shanghai JWT China Environmental Protection Foundation took silver in the Public Awareness Messages
Matthew Curry, Yuan Zhong, Kweichee Lam, Song Yue and Forest Young from Ogilvy Beijing took silver in Ambient: Special Build for the excellent New Citizen Program.
Dai Guo and Zhihui Tan of Guangzhou Newsun/JWT CHINA took silver in the Home Appliances, Furnishings, Electronics & Audio-Visual category for Huawei.
Also announced were the Gold winners of the Young Lions Media Competition which went to the Australian team made up of Lauren Cassar, Communications Strategist and Tristan Burrell, Media Planner, both from Universal McCann.
20 Gold, 30 Silver and 71 Bronze Lions were awarded in the Media category. The Outdoor Jury awarded 11 Golds, 21 Silvers and 35 Bronze, whilst trophies in the Radio category reached 1 Gold, 2 Silvers and 11 Bronze. The Media Jury was chaired by Nick Brien, President and Chief Executive Officer of Mediabrands; Outdoor was led by Akira Kagami, Executive Officer and Global Executive Creative Director of Dentsu; Matthew Bull, Chief Creative Officer of Lowe Worldwide was the Jury President for Radio. The winning work from these categories is available to view online here.
Nitro Takes Cannes PR + Direct Grand Prix
After selecting a shortlist of 143 from the 1118 entries submitted in the Promo Lions categories, a total of 44 winners were chosen by the international jury. The Promo Grand Prix went to Beacon Communications in Tokyo for their entry ‘Yubari’ to promote the Yubari Resort. A further 10 gold, 9 silver, 24 bronze lions were also awarded.
Asia-Pacific continues to shine - Cumminsnitro in Brisbane furthering its dominance at this year's major international awards, were the winners of the inaugural PR Grand Prix for Tourism Queensland’s ‘Best Job in the World’. The agency was featured in our exclusive Nitro interview with Chris Carke and Jennifer Tan in Agency.Asia Issue #2. Clemenger BBDO Melbourne's campaign for Four’N Twenty took gold, and JWT Beijing contined it's success with Bruce Lee for Nokia with a silver Lion, also reported in Agency.Asia Issue #2. Singapore's Y&R collected silver for its 'Save the Words' Oxford Fajar campaign.
In its first year the Cannes PR category received 431 entries from which the jury also chose to award 17 PR Lions from an initial shortlist of 37. ‘Best Job in the World’ was also awarded the Direct Grand Prix making this Cumminsnitro’s second Grand Prix of the night. 11 gold, 12 silver and 26 bronze trophies were given from a total of 1364 entries of which 180 were shortlisted.
The prestigious Direct Agency of the Year award was won by Shackleton, Madrid. Leading the Promo Jury was William Rosen, President and Chief Creative Officer of Arc Worldwide, North America. Lord Tim Bell, Chairman of Chime Communications was president of the first PR Jury and David Sable, Vice Chairman and Chief Operating Officer of Wunderman headed up the Direct Jury. All the Promo, PR and Direct winners along with their credits can be viewed here.
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