Issue index

AGENCY.ASIA • Issue #04

Phenomena - 'Tor' Sornsrivichai

Written by Agency.Asia

Interviews

ph051-w225 The Gunn Report named him as the year's most awarded director in the world on five separate occasions.

is base in Bangkok, Phenomena, was also deemed by Gunn to be the most awarded production house in the world.

Considering his frenetic schedule, Tor's laid-back, laconic manner belies the intensity of being one of the most sought after directors in Asia.

Fresh from winning the 2009 Cannes Lions International Advertising Festival Palme d'Or, we caught up with Thailand's Thanonchai 'Tor' Sornsrivichai in between takes to ask him where it goes from here.

The President of the United States of BBDO

Written by Agency.Asia

Interviews

He's the man that rules over the BBDO business and its 287 satellite offices around the world.

ver the past three years, the network has been honored as Global Agency of the Year in Ad Age, Adweek and Campaign and at numerous international awards, including Network of the Year at Cannes for three years in succession.

Agency.Asia caught up with President & CEO Andrew Robertson and discussed the pivotal part that BBDOs outposts across the Asia-Pacific have played.

The One and Only - Peter Soh

Written by Agency.Asia

Insight

If you want to know about the evolution of advertising in Asia, this is the man.

ete Soh has been in the thick of it for the last thirty years. He was Chief Creative Officer of Saatchi & Saatchi Greater China and widely believed to be the most handsome man to have sat on its Worldwide Creative Board.

He has been hailed as one of the mechanics of the Chinese advertising boom and the co-founder of the Chinese language LongXi Awards.

We caught up with him on the eve of the event ...

'Best Job' Tourism Queensland account up for pitch.

Written by Agency.Asia

Insight

Cumminsnitro_team-w450-w225 With all those awards? You'd be forgiven for thinking it's a hoax, but Queensland Tourism - the most award winning client in the world this year - is putting the account out to pitch.

We spoke to the Sapient Nitro creative team about their success, some lesser known facts about their own jobs as creatives, and discuss the fact that they'll soon be battling it out to keep hold of the business.

We previously spoke to two of the agency's global principles, Chris Clarke and Jennifer Tan in Agency.Asia Issue #2. This time around we thought we should touch base with the Australian creative team behind the now even more famous 'Best Job in the World' campaign for Tourism Queensland - Ralph Barnett, Merrin McCormick and Cristian Staal.

Agency.Asia versus AdAge - and why you should join us on Twitter

Written by Agency.Asia

Insight

ad-age-agency-asia-twitters-w450

everal days ago, social media and buzz marketing guru Guy Kawasaki alerted his 150,203 followers to the new AdAge '25 MORE People You Should Follow on Twitter' via his own feed. In case you've been living in a cave, this former chief of Apple Computer is widely credited to be the Father of evangelism marketing and one of the world's leading commentators on social media. Interstingly, Kawasaki had already Tweeted the message before AdAge ...

This is Electric Pulp

Written by Agency.Asia

Insight

n the first of the Agency.Asia series on hotshops with under 40 staff but lots of star power, we've gone to the outermost antipodies of Asia, the United States. That in itself isn't a bad thing, because we got to know Electric Pulp - but we're kind of disappointed and more than a little bit surprised that Asia apparently hasn't got any jalapeño hot boutique agencies or interactive agencies - or seemingly any creative people - that are holding their own against the big multinational players [and wouldn't mind a bit of the limlight].

The Best of Agency.Asia

Written by Agency.Asia

Insight

levis-bbh

elcome to the first of the best of Agency.Asia, a showcase of the greatest - and hopefully most effective - advertising communications across the length and breadth of the Asia-Paific. Fellow creatives, let's give it up for JEH Bangkok, Saatchi & Saatchi in Greater China, and BBH. Make sure you get us your work for Issue #5. As much as we appreciate all this previously awarded stuff, how about some new work?

We'll make an exception just this once and lead off with some of the best work from Ogilvy's regional offices - just awarded Campaign Brief Asia's Most Creative Network. Congratulations!

Asia's Merry-Go-Round of Costly Pitches

Written by Agency.Asia

R3-survey-agency-asia2-w450

ith the current economic crisis, we generally see marketers behaving in two ways; either treading cautiously – which means calling on your existing agency partners to dig deep and provide new solutions, or a more fleeting approach which is to put the business out to pitch.

54 Agency Professionals – CEO’s and New Business Directors - from Creative, Media and Marketing Services agencies were invited to take part. The Survey was administered online between mid May – early June 2009, using both quantitative and qualitative questions. A total of 35 representatives from over 20 agencies participated ...